Digital Philanthropy Platform - momo "Enjoy Charity"
With advances in technology and societal changes, consumer behavior has shifted toward digitalization, making online shopping the mainstream. momo actively leverages its core business capabilities and resources to tailor-make an exclusive online philanthropy platform, the "Enjoy Charity" platform, for social welfare organizations. Utilizing the "three-flow" advantages of e-commerce-cash flow, information flow, and logistics flow - momo employs its expertise to help social welfare organizations gain exposure and conduct digital fundraising. Through platform scrutiny and oversight, momo ensures that its massive membership base, exceeding tens of millions, can comfortably, conveniently, and at any time engage in charity.
momo's digital philanthropy efforts have expanded into four main avenues to assist philanthropic organizations in fundraising and collecting goods. These include "Regular Contributions", "Monthly Activities", "Regular Purchases for Charity", and "Direct Purchase for Charity". In 2024, we assembled 51 charities, raised NT$23.31million, collected charity sale proceeds and 5,335 items donated. Since its establishment in 2022, momo' s "Enjoy Charity" platform has implemented over 130 charitable projects, actively enhancing the diversity of philanthropic initiatives. It aims to engage momo members in understanding and supporting various types of social welfare issues, fostering collective social well-being and expanding the cycle of goodwill together.
• Regular Contributions: Let the Love Go on Uninterrupted
momo Enjoy Charity launched the "Regular NT$100 Contributions" service by combining the periodic purchase service on the website with a small NT$100 donation, providing members with a variety of options to take action online for a good cause. People can make a single donation starting at NT$100 depending on the time period, so that members of different age groups can afford to donate without any burden, which is a convenient and reassuring channel for long-term contributions. Since its launch, the service has been well received by consumers. Through the efforts of the e-commerce platform, we have been able to assist social welfare organizations in different fields to solicit funds on a long-term basis, helping vulnerable women and children, seniors, the physically and mentally challenged, and environmental and animal protection. Altogether, by pooling the resources of consumers, we built up the force for good.
• Monthly Charity Activities : Expanding Community Engagement with Featured Charity Projects
momo "Enjoy Charity" offers members diverse online charitable options. Through the "Monthly Charity Activities" , carefully selected charity projects are regularly featured, leveraging promotional resources across momo' s shopping website, momo shopping app, television shopping, official social media platforms, and press releases to rally members to participate in charitable actions and assist in fundraising for the benevolent endeavors of charity organizations.
In 2024, momo' s "Enjoy Charity" platform launched 18 selected charitable projects, assisting target groups including disadvantaged women and children, elderly care, persons with disabilities, and environmental and animal protection services. Additionally, it joined emergency relief efforts following the magnitude 7.2 earthquake that struck Hualien in April, which was strongly felt across Taiwan. momo promptly initiated a digital fundraising campaign, partnering with World Vision to promote the "Hualien Earthquake Relief Project" online donation drive. The relief efforts provided affected children and families with home repair assistance and living subsidies, supporting vulnerable households through hardship and helping them rebuild both their physical homes and emotional well-being.
• Regular Purchases for Charity
momo Enjoy Charity created the "Regular Purchase" service on the e-commerce platform, setting up a regular donation section to help members of the website to distribute the donation packages to those in need, including the unemployed and the poor, seniors living alone, people with physical and mental disabilities, single-parent families, ex-convicts and the homeless. momo has put in place a comprehensive system to distribute monthly donations to various charities, including the Grace Home Church Association and the 1919 Food Bank.
• Direct Purchase for Charity-Precise Donation
According to media reports, more than 50% of the donated items received by charitable organizations do not meet the needs of the recipients. In addition to providing a convenient online donation channel, momo Enjoy Charity also leverages its logistical advantages in its core business. It collaborates with "Give Circle", the largest material donation platform in Taiwan, to launch the "Direct Purchase for Charity" service. By leveraging momo's wide and diverse range of products on the website, we are transforming the donation process. We first liaise with charitable organizations to confirm the items needed for donation. This allows members to understand the needs of the recipients before purchasing and donating items through momo. The momo logistics team will deliver the donated itemspurchased by membersto the designated charitable organizations. With a comprehensive logistics system in place, we assist these organizations in efficiently distributing the donated goods, ensuring that members' kindness reaches the recipients accurately.Beneficiary organizations include a diverse range of social welfare groups such as the Canlove Social Service Association, Xin- Young Foundation, Kanner Foundation of Taiwan, The Therapeutic Riding Centre of Taiwan, and the Bornanew Youth Caring Association.
Digital Philanthropy Promotion
• Influence of E-commerce Platform : Guiding Members to Donate Receipts
The characteristics of online shopping platforms make "receipt donation" an easy public welfare micro-action for consumers to complete while shopping. momo collaborates with major tax agencies to launch mo coin lottery activities, encouraging consumers to choose "receipt donation" when placing orders on the momo shopping website and app. Depending on their personal interests, consumers can donate their receipts to organizations such as the The First Social Welfare Foundation, John Tung Foundation, Spinal Cord Injury Foundation, CancerFund, Caring for Taiwan, Liver Disease Prevention & Treatment Research Foundation, and Trust in Nature Foundation etc. This initiative continuously supports social welfare groups by increasing their financial resources.
• Collaborating with Suppliers to Expand the Cycle of Charity
Suppliers are important partners for momo in promoting charity. In 2024, we collaborated with 3 product suppliers to promote 3 consumer donation charity events. By integrating resources from both sides, we co-created social value.
