momo serves tens of millions of online members. We integrate our TV and online channels and use our platform resources to cross-sell products and provide online real-time and interactive services through social media (Facebook, Line, etc.) to satisfy customers' shopping needs. Upholding the ideas of sustainable management, environmental friendliness and protection of the earth, momo aims to gradually fulfill responsible sales and empower sustainable consumer behavior by actively advocating and promoting environmentally friendly and locally sourced products across all channels.
TV home shopping - Promoting Green Consumption
The momo TV home shopping platform has observed that major TV home shopping consumers such as seniors and women have a growing interest in healthy ingredients and health food, and that the trend of low-carbon vegetables is on the rise, making them more willing to buy products with professional accreditation, thus continuing the concept of sustainable consumption and new living. In 2022, we laid out the issues surrounding our sustainable consumption initiatives and drove our green consumption action plan and target plan. Focusing on local products for the "local products and specialty development", "development and deep cultivation of local brands / famous shops", and "revitalization of local tourism and promotion of Taiwan's leisure agriculture", we are proactively communicating with consumers about the notion of sustainability and placing a premium on the growth of the number of products in related categories, in an attempt to sustain our core values and sustainability efforts.
In 2021, the momo TV home shopping platform consistently brought in local products into the TV shopping program, with 4,387 relevant items for sale, as was the case in 2022, with a total of 5,473 items developed, up 25% from a year earlier.
Internet Channel- Building momo Green Life
Based on the motto "every matter, matters to momo," momo endeavors to pick products among millions of products that are environmentally friendly and meet international certifications or equivalent qualifications (Note). More than 100 sustainable brand partners have been called upon to provide over 5,200 green products for consumers to choose from on the platform. In 2022, we added 312 new strictly monitored green products, up 42% profit on the previous year, including household cleaning, healthy food, plastic reduction and beauty care, to encourage suppliers to obtain more certifications and support sustainable consumption initiatives.
(Note) There are a total of 11 certified product labels in the momo Green Life, including the Tse-Xin Organic Certification, cruelty-free standards, Ecocert EU organic certification, USDA Organic Certification, Nordic Swan Ecolabel, Cradle to Cradle Certification, Ecolabels, CosmeBio Organic Certification, Australian Certified Organic (ACO) Certification, German BDIH Organic Certification and Italian ICEA Certified Label.
We have built a platform for matching green products through dedicated management, monthly promotions and increased marketing resources, which creates a pull for both consumers and suppliers, allowing the former to buy with confidence and the latter to be more willing to offer diversified and abundant green products. "momo Green Life" will continue focusing on the "Sustainable Consumer Lifestyle" strategy to manage the sustainable consumer segment. We offer not only environmentally friendly and ESG concept products, but also marketing resources such as home page exposure. We also occasionally organize activities that integrate shopping with environmental awareness, such as beach clean-ups, energy conservation, and lucky draws for specified amounts of purchases, and we are planning to encourage our members to opt for reusable packaging, inviting consumers to live their lives with a love for the planet.
To echo the carbon and plastic reduction policy in 2022, momo called on the members to join the "Earth Hour" movement in the first quarter, while holding a lucky draw for eco-friendly cutlery among customers spending specific amounts of money on green consumption, with 1,000 people responding to the campaign.
