momo serves over ten millions of online members, integrating resources from both e-commerce and television channels. We also provide real-time interactive services through social media, catering to customers' various shopping needs. momo adheres to the principles of sustainable management, environmental friendliness, and protecting the planet. We aim to actively advocate and promote environmentally friendly products and locally sourced quality ingredients through all channels. Our goal is to implement responsible sales practices and empower sustainable consumer behavior.
momo Green Life Membership
momo is committed to building a sustainable online shopping ecosystem and fostering a new culture of green consumption. In September 2023, the "momo Green Life Members" program was launched, granting consumers the "Sustainable Consumption Options".
This includes priority access to delivery using "circular package", offering members a new low-carbon logistics choice through "consolidated product delivery", and accumulating individual carbon reduction achievements via a "carbon reduction dashboard". Concurrently, the program features "momo Green Life Collection" with sustainably selected products and provides "exclusive Green offers", thereby strengthening the management of the sustainable consumer segment. The momo Green Life Membership takes a multi-pronged approach to reducing environmental impact throughout the consumer journey from product selection and packaging to delivery. It enables customers to enjoy the convenience of online shopping while making more sustainable choices with ease. By the end of 2024, nearly 700,000 people had responded, joining hands to embark on a low-carbon consumption journey.
To deepen engagement and interaction with consumers, starting from November 2024, the previously held Green Life Members' Day on the 25th of each month will be transformed into a fixed 10-day momo Green Life Members' Week each month. This change has successfully increased consumer participation in activities and has become a major highlight in the annual promotional strategy. In 2024, momo distributed a total of over 210,000 mo-coins through its overall momo Green Life members' activities, demonstrating the tangible impact of these activities on member engagement. This indicates that the momo Green Life Membership continues to be effective in enhancing member interaction and activity, thereby expanding the influence of the green lifestyle concept.
"momo Green Life Collection" selects sustainable products and encourages quality suppliers
momo has established momo Green Life Collection to encourage consumers to purchase sustainable products. From a selection of 1,000,000 items, it offers products that are environmentally friendly and possess international certification or equivalent qualifications for listing. Hundreds of sustainable brand partners have been called upon to provide over 5,300 green products for consumers to choose from on the platform, including household cleaning, healthy food, plastic reduction and beauty care, to encourage suppliers to obtain more certifications and support sustainable consumption initiatives.
The "momo Green Life Collection", managed by dedicated personnel, plans monthly sustainable promotion activities and increases exposure through homepage positioning and other marketing resources. This creates a platform for matching green products, generating a pull for both consumers and suppliers, allowing the former to buy with confidence and the latter to be more willing to offer diversified green products. Additionally, several consumerfocused environmental awareness events are held annually, including beach cleanups, river cleanups, green shopping festivals, green beauty promotions, and exhibitions of ecofriendly and plastic-reducing products. We also encourage members to freely choose circular packaging and consolidated delivery options, inviting consumers to actively practice environmental stewardship in their daily lives.
In 2024, in response to carbon reduction and plastic reduction policies, momo collaborated with O'Right to participate in the "Turn Off the Lights for One Hour" campaign, with a total of 3,520 members participating. Starting from the third quarter, the initiative was expanded to hold a Green Living Members Week, with over 1,000 members participating each month to support green consumption actions.
"MIT Love Taiwan" Stories - Always Together with Farmers and Fishermen
To uphold and promote the concept of Made In Taiwan, momo Live and TV Shopping collaborate with agricultural and fishery associations across Taiwan to jointly promote local Taiwanese products. We collaborate not only with agricultural and fishery specialty products but also with local businesses and prepared food processing factories in various counties and cities (using locally sourced Taiwanese ingredients). As long as they meet the criteria of being made in Taiwan, produced in Taiwan, and promote the concept of Taiwanese products, we will produce special live broadcast programs to jointly promote high-quality selected products and the inspiring stories behind these businesses. Live broadcasts are held every Friday from 14:00 to 17:00 on the Comprehensive Channel under the program "Live Treasure Box Opening" , featuring fixed sales segments. Each segment includes 1 to 3 local brands, with 12 to 20 product placements per session. In 2024, the total number of product sales exceeded 800 units, with more than 50 barnds represented. Our goal is to collaborate with suppliers to expand the concept and business opportunities of sustainable products, while also cultivating distinctive products, thereby demonstrating their commitment to sustainability and the value of their products. Additionally, along with the Company' s initiatives for a friendly environment and sustainable living, videos were produced and broadcast on television screens to promote and deepen the importance of environmental sustainability.
Local Selections in TV Shopping : Assisting Local Agriculture and Fisheries in Production and Sales
momo actively incorporates locally produced Taiwanese goods into its television shopping sales items, promoting local production and marketing. Additionally, momo has observed that in recent years, Taiwanese consumers, when considering lifestyle and product choices, not only take price into account but also show a particular preference for products featuring distinctive local Taiwanese characteristics. Therefore, in 2024, we are committed to deeply cultivating local specialty products, utilizing the power of videos to rally consumers to respond and support the purchase of local products.
momo' s Actions in 2024 :
• Local Fishery Products
Priority is given to fishery products caught or farmed in Taiwan; when selecting among the same fish species, preference is given to those caught in Taiwan' s coastal waters or farmed in Taiwan. For example, mackerel from Nanfang' ao is prioritized for sale before considering Norwegian sources; bass farmed in Yilan is preferred over imports from mainland China; and contract fishing for anchovies is favored. Other local fishery products include Penghu small squid, Taiwan' s top ten fish such as the mullet, and whitebait. If there are slow-moving products specially designated by local fishermen' s associations or the Fisheries Agency, these will be sold with discounted gross margins and supported by marketing activities, such as the previous collaboration with the Kaohsiung Ziguan Fishermen' s Association to sell the dragon tiger grouper.
• Local Produce
Priority is usually given to selecting products from small farmers, production and marketing groups, or the Taiwan series. Other imported products are only sold when there is a shortage. Examples include: award-winning rice from Yilan, black rice from Chief Zhuo of Changhua, sweet potato products from Taiwan No. 57, high-mountain shiitake mushrooms cultivated by indigenous people in Lala Mountain, bitter tea oil from Yunlin, goose meat from Yunlin, black and white rice from the Tianzhong production and marketing group, and chrysanthemum tea from small farmers in Miaoli.
• Streaming Transitions
- In the 2024 Hualien County earthquake, tourism and industry declined by 80%. The Hualien County Government Tourism Bureau negotiated with momo to assist local businesses in digital transformation. They negotiated with 10 local businesses, successfully signing contracts and listing 3 of them, which were then sold through the TV app and live streaming.
- The Taoyuan Youth Entrepreneurship Streaming has continued for 2 years, during which it has featured sales of over 15 brands and more than 50 products, with approximately 30 live streams.
- The Chiayi County Magistrate invited local agricultural and specialty product producers to participate in a live stream at momo Studio 2, supporting their transition to livestream-based sales. Around 10 vendors showcased approximately 30 product items.
- In November, the Miaoli County Government collaborated with the Taichung Branch of the Rural Water Conservation Agency under the Executive Yuan and young farmers to introduce local products, approximately eight items.
• Successful Cases of Local Food Campaigns in 2024:
- Tainan Nanxi 30-Day Aged Amber Pineapple Enzyme Dried Fruit
- National Banquet Chef Wen Guozhi's Premium Secret XO Scallop Double Sauce Set
- National Banquet Chef' s 7-Star Prosperity Spring Festival Reunion Feast Set
- A-Yuan Mugwort Mosquito Repellent Value Pack (Prevention of Small Black Mosquitoes)